Which of the following follows the introduction in the Product Life Cycle?

The correct answer is the Growth stage of the Product Life Cycle, which follows the introduction phase. During the introduction phase, a product is launched into the market, and initial sales tend to be low as the market is just beginning to become aware of the product. As the product gains acceptance and consumers start to recognize its benefits, sales begin to increase significantly, marking the transition to the Growth stage.

In this phase, the product starts to penetrate the market more deeply, leading to increased sales and often a rise in profits. Marketing efforts typically intensify, and the focus shifts to expanding market share. Additionally, as consumers become more familiar with the product, the potential for word-of-mouth and repeat purchases aids in driving growth.

The other stages, such as Maturity, Decline, and Obsolescence, occur later in the Product Life Cycle after a product has already experienced growth and reached its peak in market demand. Understanding these stages is crucial for effective product management and marketing strategies, as each stage presents unique challenges and opportunities.