What is the primary purpose of product design?

The primary purpose of product design is to create products that meet consumer needs and solve problems. This involves understanding the target audience and identifying their requirements and pain points, which drives the design process. Effective product design focuses on usability, functionality, and satisfaction, ensuring that the end product enhances the user's experience and fulfills a specific purpose in their daily lives.

While aesthetic appeal is important, it is not the sole aim of product design. Similarly, increasing product pricing or reducing production time may be outcomes of the design process but are not the main objectives. The essence of product design lies in its ability to innovate and provide solutions that truly resonate with users, fulfilling their needs effectively and efficiently. This holistic approach sustains not only market interest but also long-term user satisfaction and loyalty.