What is one of the main goals of the development stage in product design?

One of the main goals of the development stage in product design is to refine and improve the design based on testing feedback. During this stage, prototypes are created, and these prototypes are subjected to various tests to evaluate their functionality, usability, and overall effectiveness. Gathering feedback from users and stakeholders allows designers to identify potential issues and areas for enhancement.

This iterative process is crucial because it ensures that the final product aligns with user needs and expectations, ultimately enhancing user satisfaction and product success. By focusing on improvement during this stage, designers can make necessary adjustments that can lead to a better-performing product in the market.

In contrast, limiting user involvement is not a goal of the development stage; instead, user input is essential. Finalizing the marketing strategy typically occurs later in the process, often during the pre-launch phase when the product design is nearly complete. Discontinuing poor-performing products is more relevant to post-launch evaluations rather than the development stage.