What does product analysis involve?

Product analysis involves examining existing products to identify areas where improvements can be made. This comprehensive process typically includes evaluating aspects such as functionality, aesthetics, materials, and usability. By understanding the strengths and weaknesses of current products, designers can gather valuable insights that inform the development of better or more innovative solutions.

In contrast, developing new products without research lacks the foundation of informed decision-making that is crucial for successful product design. Copying designs from competitors does not contribute to true analysis and may lead to issues of originality and ethical considerations. Market testing new products in isolation fails to consider feedback from existing iterations, which could provide critical insights for enhancement. Thus, product analysis is essential for driving innovation and ensuring that any new designs build upon lessons learned from the products already in the market.