How is Technology Push defined in product development?

Technology Push in product development refers to the process of innovation that is driven primarily by advancements in technology and the introduction of new materials, rather than by consumer demand. This approach typically involves researchers and developers creating new products or improving existing ones based on the capabilities of emerging technologies, which can often lead to groundbreaking innovations.

For example, the development of lightweight composites or smart materials may lead to entirely new product categories that would not have been conceptualized through consumer feedback or current market trends. Thus, the correct understanding of Technology Push encompasses the proactive exploration and application of technological advancements to spur innovation in product design and development.